2025 № 2 (53)
‘Brave Ephemeral World’. Reflections on Non-Linearity in Screen Arts
UDC 007; 316.776.22; 791.43
LBC 60.524; 71.07; 85.37
DOI: 10.51678/2226-0072-2025-2-414-447
For cit.: Maloletkin M.F. ‘Brave Ephemeral World’. Reflections on Non-Linearity in Screen Arts. Hudozhestvennaya kul’tura [Art & Culture Studies], 2025, no. 2, pp. 414–447. https://doi.org/10.51678/2226-0072-2025-2-414-447. (In Russian)
Maloletkin Maksim F.
PhD Student, S.A. Gerasimov All-Russian University of Cinematography, 3 Wilhelm Pieck Str., Moscow, 129226, Russia
https://orcid.org/0000-0003-3724-5346
ResearcherID: JRY-9737-2023
‘Brave Ephemeral World’. Reflections on Non-Linearity in Screen Arts
Abstract. This article explores the phenomenon of information noise in screen arts, with a focus on non-linear formats such as clips and stories. The study examines how television served as a predecessor to modern nonlinear screen arts, presenting both statistical and narrative analysis of various non-linear content. Research shows that consuming content of such formats may lead to fragmentary thinking and increased demand for ‘light entertainment’. Modern viewers demonstrate shorter attention spans and resistance to lengthy content, which affects their perception of feature films, short films, and other complex media. These changes are viewed as part of a broader transformation of screen arts into new forms of perception.
Keywords: information noise, information overload, cinema, social communication, value, concept, stories, clips, non-linear screen arts, ephemeral content, momentariness, authenticity, simulacra
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Received 17.06.2024
Accepted 11.03.2025
